Natalie and Alexa working on computers

Content marketing is powerful.

It’s not a secret, it’s a well-known fact.

According to Demand Metric, content marketing creates 300% more leads than traditional marketing, but costs 62% less.

The amount of content online is limitless, as well as the competition.

Creating and executing a successful content marketing strategy can be difficult. That’s why it’s important to have the right tools to jumpstart your efforts.

You can easily spend hundreds or thousands of dollars on advanced content marketing tools.

But the truth is, you can create great quality content with free tools.

Growth hack your way to an amazing content marketing strategy with these 20 free content marketing tools.

Content Brainstorming Tools

Hubspot Topic Generator

Sometimes the hardest part of writing content is figuring out what to write about.

Hubspot topic generator helps you with that.

Just type in a keyword and this tool will give you a few topic ideas to get started.


Ubersuggest helps you come up with keyword ideas for your content marketing strategy. 

It also gives you insights like search volume, SEO difficulty, paid difficult, and CPC.

You can also analyze your competitor’s websites by typing in their url into this tool.

So many valuable insights, all for free.

Google Trends

Google Trends analyzes the popularity of search terms in Google Search. 

You can change the region, time frame, industry, and type of search. 

The tool uses graphs to compare the search volume of different your chosen search terms overtime.

Here you can see how I compared the trends for podcasts and blogs.

You can clearly see that podcasts are gaining in popularity compared to blogs. 

Therefore, you can conclude that podcasting can be a good type of content marketing to invest in.

Now let’s compare two possible article topics: content marketing strategy and content marketing trends.

More people are looking for information on content marketing strategy, so it can be argued that’s the better topic to choose.

At the same time, since less people are searching for content marketing trends, there may be less competition making it the better topic to choose.

That’s where the next free tool, Keywords Everywhere, becomes extremely valuable.

Keyword Tool

The key to creating a good article is good SEO. To do that, you’ll need to choose which keywords you want to target. 

Keyword Tool generates up to 750 long-tail keyword suggestions for every search term. 

Keyword Tool will also give you question suggestions which is rare to find in a free tool.

You have to pay to get additional stats on the keywords, but I’ll show you another tool that will give you those stats for free.

Keywords Everywhere

Keywords Everywhere is a free Chrome extension that gives you information on search volume, CPC, and competition data. 

You can scan any web page and get a detailed report on all of its keywords. The tool takes it a step further by providing you with specific keyword details like search volume and competition.

This is what the report looks like:

The amount of valuable content the Keywords Everywhere gives you is too incredible to pass up.

This tool also recommends long-tail keyword phrases related to your google search.

You can see the recommendations on the right of my screen after I searched “content marketing tools:”


A large component of a successful piece of content is its shareability.

Buzzsumo helps you discover content that’s most shared on social media channels.

This tool also offers many different ways to filter and customize your results.

One of its most unique features is the evergreen score. That score shows indicates if the article is still being shared long after it was published.

Can I Rank

Can I rank is a different type of an SEO tool because it finds keywords you can rank for.

It doesn’t generalize the information for everybody, it’s specific to your website. 

Use this free tool to discover keywords you have the best chance of ranking for.

You get 5 reports for free so think before you type!

This tool is a great way to improve your content and rankings. You can also find new opportunities to help grow your SEO.

Content Creation Tools

Good images and graphics make for great content.

Canva is a graphic-design tool website that gives you access to the most important features for free.

It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. 

The best part is that it’s extremely simple to use. You don’t need to be a design professional to manage this tool.


Canva charges for a lot of their images, but you can get them free with Unsplash.

Unsplash is a website dedicated to sharing stock photography.

Their library boasts over 800,000 free, high-quality and large images.

With over 100,000 contributing photographers, this tool can get you just about any type of photo for free.


Grammar and spelling mistakes are easy to make and hard to catch.

That’s where grammarly comes to the rescue. It’s a free online grammar checking, spell checking, and plagiarism tool.

Your messages, documents, or posts will always be clear and mistake-free with grammarly.


Powtoon is a tool for creating animated presentations and animated explainer videos.

This can be a great addition to any piece of content or it can stand alone.

You can use their extensive library of styles, characters, backgrounds and videos or you can upload your own.

Video is a powerful form of communication and Powtoon helps you leverage that power.

Thinglink – create  

Hemingway App

How readable is your content?

That may seem like an odd question, but it’s actually really important

Content that’s widely shared is content that’s easy to read. The Hemingway app is a free tool that analyzes your content’s readability.

You don’t want your content to be above 8th grade readability. This tool helps you see which sentences are too complicated or too long. 

Following the tips from Hemingway App will help take your content marketing strategy to the next level.

Emotional Headline Analyzer

Does your headline make consumers interested in your content? Or, does it drive them away?

Emotional headline Analyzer analyzes headlines for emotional marketing content.

This tool gives you a score based on the number of emotional value words in your headline. 

It also gives let’s you know which type of customer it your headline most appeals to: intellectual, emotional or spiritual.

Content Promotion and Measurement Tools


Once you’ve finished creating your content, you need to promote it

Buffer is a free social media management tool that helps you easily promote your content.

You can use this free tool to schedule posts to Instagram, Facebook, Twitter and Linkedin.

Posting across so many social media channels can be overwhelming.

It’s a crucial part of engagement growth, and Buffer makes it easier.

Plan out your posts a week in advance so you never have to stress about it again.

You can also review analytics for your post and see what’s most successful or your brand.


In addition to sharing your content across social media, you also need to share it with your email list.

Mailchimp lets you easily send mass emails for free. You can also segment your list for more personalized content.

Automate your email campaigns with Mailchimp and use real-time data reports to adjust your campaigns for optimal growth.

Google Analytics

Now that your content is live, it’s time to track its growth. 

Who’s viewing your content? How are they finding your content? How are they engaging with your content.

Google Analytics gives you a complete view of your customers so you can see what’s working and what’s not.

Use this tool to see how people are interacting with your content and discover which users are most valuable to your brand.

This is a must-use tool for any successful marketing campaign.

SEO Site Check Up

To maximize the reach of your content, use the SEO Site Check Up tool.

This free tool gives you information on the seo, speed, security and usability of your website.

It will give you recommendations on tweaks you can make to your website to improve its rank.

You only get one free search a day for free, but still a great tool to have access to.


Understanding how to use marketing software tools is an easy way to become a better marketer.

They allow you to maximize your time and efficiency so you can get more done.

If you come into any job and are able to use these tools to improve the quality of your work, get it done faster, and cost your company $0, you’ll look like a rockstar.